7 May 2022

London Underground the Roundel, Tube Map, Johnston Typeface

With the opening of the Elizabeth line with 10 new stations, a new era of the London Underground begins in design and modern technology.

But an icon of London is the classic Tube's Roundel, Font, and Map which are an instant visually to the London Underground, but when did they first come into existence, and how long have they been used?
As a brand history goes, it's defined, structured, and truly shows the strength of branding and vision.


Johnston's Roundel

1915, the Underground’s publicity manager, commissioned the calligrapher Edward Johnston to design a company typeface. By 1917 the proportions of the roundel had been reworked to suit the new lettering and incorporate the Underground logotype. The solid red disc became a circle, and the new symbol was registered as a trademark.

By 1919 a standardised roundel symbol was being used on publicity. It began to appear on station exteriors and platform nameboards from the early 1920s.

In the 1920s, Johnston introduced exact guidelines for the reproduction of the roundel. The proportions of the bullseye, as he called it, were re-designed to incorporate the standardised company typeface.

Between 1920 and 1933, Johnston designed a variation of the roundel for each operating division of the Underground Group. This provided a unified identity for both rail and road services.


To discover more London Transport Museum visit https://www.ltmuseum.co.uk/



Ref: Geoff Marshall, London Transport Museum


nonfacture: interdisciplinary creative brand design studio. digbeth. birmingham.
221 Zellig. Custard Factory. Birmingham. West Midlands. B9 4AA


17 February 2022

Boiling Point

Philip Barantini's low-budget drama serves up working conditions of a kitchen and hospitality which most don't see. Steaming, bubbling up in sweaty moments, Boiling Point is the best of UK films.

Stephen Graham is truly on fire...

To be honest we're a bit bias in the Nonfacture studio as when it comes to Stephen Graham  he's a legend.


Looking forward to seeing it on the big screen at one of Birmingham Independent cinemas Electric birmingham soon.
but if you can't wait then its on Amazon Prime



nonfacture: interdisciplinary creative brand design studio. digbeth. birmingham.
221 Zellig. Custard Factory. Birmingham. West Midlands. B9 4AA

5 January 2022

Letterpress is Dead Long Live The Letterpress

The great letterpress, once a great art form and in the world of digital media like Kindle and E-book, has not been forgotten... what a second coming of this once great art form… it never truly left design studios… just timelines a life got in the way and still to the day Nonfacture loves it and truly believes in a media steeped in past within this modern day clicks likes world.

With the increased use of digital media, like Kindle and E-book, the popularity of traditional printing media such as litho print, magazines and even simple things such as printed tickets, brochures and greeting cards has diminished. Children nowadays prefer to use their phones to read books, rather than holding actual hard copies in their hands. They prefer to read or watch the news from their gadgets instead of getting a newspaper or magazine. They are growing up without knowing how to do things the old way... The traditional way!

What’s more fascinating is also the fact that the success of a media nowadays is not determined by its supposed circulation, its followers or the number of likes they received in each post they made online, but the world of COVID one thing we known is that ‘Likes’ don’t create sales, nor keep staff employed.

Things have also changed in the key defining items which are personal, Business card, or invite worlds. Back in the day, many grooms and brides to be would have invites printed for their wedding, these days however people are mostly using digital media to do the same thing. With a simple click of a button, they can send a pre-made invitation in an email rather than going through the painstaking process of designing it and printing out physical copies… but nothing still rivals or compares with that hands-on personal approach… click-click its easy life.

Another reason why people think that printed media is slowly dying is because of the environmental issue. Why print and use paper and that marketing manager anchor point .. 'that budget', when we can send it to each other through the internet? By reducing the use of paper they think will be saving trees.

But there are still many who believe that good old letterpress is here to stay and nonfacture one on those, because it's an art form in itself. Letterpress fans feel that there's just something special about the process of printing on paper, with ink.

And for them, they're right. There IS something special about letterpress printing; it just seems to be hard to pinpoint exactly what that quality is. Is it the hand-crafted feel? The old-fashioned look and feel? The balance and contrast of foils to paper stocks like Keaykolour and Colourplan.  What is it that makes letterpress so special and worth all the fuss, when in fact it's just an art form with a long history?

But what is letterpress?

It is an art form where one uses movable metal types to create various printings. This technique was used for centuries before modern printers were even invented! There is something very simple and beautiful about letterpress printing. When you look at the prints made by this technique, it's like looking at a piece of art. Letterpress is not about how many colours you use or the amount of text on the page. It's just about creating one good quality print that displays the words beautifully with their corresponding typeface.

Letterpress printing is done by taking pieces of metal type and lead lines that are then inked and pressed onto the paper. The pressure used in letterpress printing gives the print a unique quality that cannot be replicated by modern-day printers.

Letterpress has been around for centuries and has evolved to fit into modern times. With the introduction of digital media, we've lost all those beautiful qualities that make letterpress printing unique, such as the tactile feel and simplicity.

So... Is Letterpress Dead?

Many people believe that letterpress is dead but others say it's not. So who's right and who's wrong? Well.. both. Those who believe that letterpress is dead are kinda right but there's more to it than what meets the eye. The digital revolution did hit traditional printing, hard. Almost all printing businesses had to adapt and change their business model or else they'd face financial ruin. And businesses that couldn't adapt or refused to do so, well... they could've been the cause of why people think letterpress is dead. But it's not dead, it's just evolved into something else.

Businesses had to embrace technology and instead of letting go of letterpress completely, many businesses had to combine traditional printing with modern-day printing techniques like digital printing to survive. This is how the term 'hybrid printing' has become so popular. It's taking letterpress and combining it with digital media so that businesses have more ways to reach their target audience.

So what you're seeing today isn't letterpress being dead but instead, being alive in a different form. The reason why letterpress hasn't died and will never die is that there are just some things that body text and digital media cannot replace. There's just something about letterpress printing that you won't ever get from modern-day printers.

The Relationship between Letterpress and Design

Letterpress printing harkens back to our ancestors and how they used it as an art form. Today, letterpress is associated more with design than anything else. It's become a mainstay in design workshops everywhere since it has so many applications where modern-day printing cannot compete.

But those who know the true value of letterpress still believe in its beauty and the way it makes the print look so impressive. Letterpress printing is a multi-dimensional experience that cannot be replaced or replicated by digital media or body text. It is an art form that those without an eye for design simply cannot appreciate as much as those who have been trained to see letterpress as another form of art

Letterpress will never die because it offers beauty and quality that you just can't achieve with digital printing or modern-day printers. So is letterpress dead? No way! Letterpress has evolved into something else but is forever here to stay. If you're interested in learning more about how letterpress can bring out the best in



nonfacture: interdisciplinary creative brand design studio. digbeth. birmingham.
221 Zellig. Custard Factory. Birmingham. West Midlands. B9 4AA

13 December 2021

Pantone Color of the Year 2022: PANTONE 17-3938 Very Peri

The Pantone Color Institute has announced the colour for 2022 and it's a pretty exciting colour to add to the collection. The new colour shade is called Veri Peri, Pantone 17-3938.

PANTONE 17-3938 Very Peri exudes carefree confidence and a daring curiosity that fuels our creative energy. Inquisitive and intriguing PANTONE 17-3938 Very Peri allows us to accept this transformed landscape of opportunities, allowing us to see things in a new light as we embrace our new journey in life.

Learn More About PANTONE 17-3938 Very Peri Color of the year 2022

Pantone described Veri Peri as a periwinkle shade of blue. The purple tone was inspired by the rise of the metaverse and the impact of coronavirus lockdowns. 

For the first time this year, Pantone has created a new colour that isn't already in its existing collection of colours for their colour of the year. To do so, Pantone mixed blue tones with purple-red hues. The colour complements the "constancy" of traditional blue colour and the "energy and excitement" of red colour. The result of the Veri Peri colour shade is a pastel blue colour that is similar to lavender flowers and light purple-feathered birds.

According to Leatrice Eiseman, executive director of Pantone's Color Institute, Very Peri is a colour that represents the change we are going through. After a long stretch of isolation, our concepts and standards are changing, and our physical and digital existences have grown more connected. We make our way through virtual reality and discover that digital design permits us to push the bounds of reality, allowing us to enter a dynamic virtual world where we may explore and create new colour alternatives.

PANTONE 17-3938 Very Peri depicts the marriage of modern life and how colour trends in the digital world are manifested in the real world and vice versa, as seen with gaming trends, the increasing popularity of metaverse, and a growing artistic community in the virtual realm.

Application of Veri Peri in the Design World

As the Pantone Colour of The Year for 2022, Veri Peri will likely be seen in a variety of design applications. Pantone has also developed "design tools" to assist designers to utilize and understand the colour. The colour firm has created four palettes that are accessible for designers to draw inspiration from through their Pantone Connect digital colour platform.

In clothing and style, Very Peri will be "futuristic in feeling." It may have various appearances owing to its application to various materials, finishes, and textures. Similarly, when used for eyes, nails, and “particularly” hair, Pantone describes the hue as making for a "novel statement."

For interior designs, Very Peri will be "injected with a feeling of playfulness and freshness" into houses and rooms, according to the company. This will be amplified by applying different textures and qualities.

In the packaging and multimedia design, the use of Very Peri will convey a sense of trustworthiness while also hinting at creativity. “Very Peri has a good-natured friendliness that draws the attention right away, making it an excellent choice for many forms of graphic and multimedia design as well as packaging,” according to the institution.

Pantone Collaborations with Microsoft and Tezos Blockchain 

Pantone has collaborated with Microsoft to incorporate Very Peri into its software - including custom Teams backgrounds, Windows wallpapers, and a new Edge theme.

Pantone has also teamed up with Tezos, an energy-efficient blockchain network that aims to be more efficient than existing systems, to “explore the world of colour” in the digital art sector. Polygon1993 will work with Paris-based artist Polygon1993 to create pieces influenced by Very Peri.


History of PANTONE Colour of The Year

The Pantone Color of the Year selection procedure necessitates thorough study and trend analysis. Each year, Pantone's colour experts at the Pantone Color Institute™ examine the world for fresh colour influences to make their selection. This can include the entertainment industry, world travel, fashion, home decorating and all areas of design.

The first PANTONE Colour of The Year was introduced in 2000, and since then Pantone has selected a new shade every year. The Pantone Colour of The Year is a colour that is meant to reflect the current cultural trends and provide designers with a new shade to consider for their designs. For the past 23 years, Pantone's Color of the Year has had an impact on product development and purchasing decisions in a variety of industries, including fashion, home decorating, industrial design, and product packaging and graphic design.

The Pantone Colour Institute chooses the Pantone Colour of The Year to "promote original thinking and expressive creativity". The goal is to help people see things in a new light and to provide designers with a new colour to consider for their designs.


Past Pantone Colours of the Year include: 

2021: Pantone 17-5104 Ultimate Gray & Pantone 13-0647 Illuminating

2020: PANTONE 19-4052 Classic Blue

2019: PANTONE 16-1546 Living Coral 

2018: PANTONE 18-3838 Ultra Violet 

2017: PANTONE 15-0343 Greenery 

2016: PANTONE 13-1520 Rose Quartz & PANTONE 15-3919 Serenity 

2015: PANTONE 18-1438 Marsala                                                      

2014: PANTONE 18-3224 Radiant Orchid

2013: PANTONE 17-5641 Emerald

2012: PANTONE 17-1463 Tangerine Tango

2011: PANTONE 18-2120 Honeysuckle

2010: PANTONE 15-5519 Turquoise

2009 – PANTONE 14-0848 Mimosa

2008 – PANTONE 18-3943 Blue Iris

2007 – PANTONE 19-1557 Chili Pepper

2006 – PANTONE 13-1106 Sand Dollar

2005 - PANTONE 15-5217 Blue Turquoise  

2004 - PANTONE 17-1456 Tigerlily

2003 – PANTONE 14-4811 Aqua Sky

2002 – PANTONE 19-1664 True Red 

2001 – PANTONE 17-2031 Fuchsia Rose 

2000 - PANTONE 15-4020 Cerulean


About PANTONE Colour Institute

Pantone's Color Institute is the leading technical authority on colour forecasting for fashion designers, lifestyle brands, beauty salons and manufacturers. The company provides professional tools to communicate colours through its 16-volume system and assists designers in developing products that match and communicate their brands. Pantone Color Institute works with international businesses to effectively leverage the power, psychology, and emotion of colour in their design strategy by providing insights through seasonal trend forecasts, colour psychology, and colour consulting.



nonfacture: interdisciplinary creative brand design studio. digbeth. birmingham.
221 Zellig. Custard Factory. Birmingham. West Midlands. B9 4AA

2 November 2021

What a difference a year makes…

It's fascinating how things have changed a lot in a year. The pandemic in 2020 has brought the world to a global lockdown and changed the way we interact with people and do business. Since the lockdown started in the UK last year, people are relying more on online platforms and applications, as it is a lot safer than going outside. This has made e-commerce and customer services much more important to companies. If you want people to buy from you, they need to be able to contact you online for this business transaction to happen. Setting up a business website or business app is now considered necessary for any company.

It is also important to remember that customers are now more informed than ever before, which makes it harder for marketers to get their message across. The customer's experience and journey are even more important, so any brand marketing message requires definition thus not out on business or brand position.


The Shift in Marketing & Media Activities

As a result of the lockdown and reliance on online platforms and applications, there is a complete change in the business world, as social media is now one of the key players when it comes to advertising and marketing. The way marketing and media are consumed has changed non the least. A year ago there were less reliant on social media activities to approach a client or consumers, but now it seems so many publications and agencies have embraced non-traditional media to reach a wider target group. Instagram Reels and Tik Tok videos are amongst the non-traditional media channels that have become important for a lot of companies.

The traditional media have also changed a lot. In the UK, some of the popular tabloids have already embraced online media by creating their digital editions. These are great to see, as this is something that has been expected for a while now. The main change in the traditional media landscape is how they are using social media platforms to promote their content. Many newspapers are also having an uptick in social media engagement these days.

Social media usage amongst people is now not only limited to teenagers but also adults who use it daily as a form of entertainment and to stay updated with news, and by companies who use it as a marketing channel.  As a result, marketing budgets seem to have been reallocated from traditional media to online activities. This has led to a rise in marketing activity and budgets because it has changed people's shopping habits and online customer behaviors, but let’s not forget paper and printed media are not dead.

The main challenges for companies now are working out which channels their target audience is on so they can find them, especially if you are looking at demographics outside of your traditional marketing groups. At the moment it seems like Twitter, TikTok, and Instagram are the most viable platforms for this.

Another reason why a lot of companies have started to use social media marketing is that they're struggling with how to approach their target group. Sharing short stories on social media is one way to get your message across in an entertaining manner, which will ultimately help you gain positive exposure. But, only if the story you're sharing is good enough to be shared by others.

With all of this in mind, it is important to know where your customers are. With the increase in online shopping and customer service interactions, you can find information about almost any type of person through social media sites like Facebook and Twitter. If you want to reach a younger demographic for example, then think about using platforms like TikTok and Instagram.

The same goes for advertisers and marketers, as these social media marketing platforms can be great to connect with your target group. These days it is very important to know where your customers are and what they're doing. It's about finding the right platforms for you and also engaging with them on a personal level, as this is now required by many businesses.

The use of online platforms has changed, how brand marketing messages are being communicated to the public, as it sparks more conversation between people, companies, and design studios. The main thing you have to consider is that not everyone who interacts with your messages will be genuine or looking for a purchase, so you need to find ways around this by knowing what's happening on these platforms and how you can integrate your brand message across using video, interactive media onto social platforms.


The Future of Marketing & Medias

As the lockdown continues, people will rely more on online platforms and applications to interact with their friends, family and business partners. This will lead to an increase in marketing activity because companies need to get their message across more than ever before. It is also interesting how social media activities are becoming prevalent amongst all age groups and how traditional media companies are embracing digital marketing. This is because of how reliant we have become on online platforms and applications to get our news, communicate with each other and discover the latest trends.

To ensure the success of your marketing efforts in this

With the shift of consumer behavior, brand and brand consistency is key, with a consistent customer logic that doesn’t lead to a logical contradiction. Even more pre-planning is vital when defining market touchpoints marketing material.  With how dependent consumers are on media, online channels, it is also vital that brands have pages on the most popular platforms like Twitter and Instagram for instance. This will help you to engage with your customers and establish a dialogue.

The most important thing is that marketing campaigns themselves now focus more on storytelling. So, consider the fact that many of those platforms and touchpoints are now essential for companies because they can allow them to connect with their target group and tell their story more easily.



nonfacture: interdisciplinary creative brand design studio. digbeth. birmingham.
212 Zellig. Custard Factory. Birmingham. West Midlands. B9 4AA

creative design studio. digbeth. birmingham.


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