The Pantone Color Institute has announced the colour for 2022 and it's a pretty exciting colour to add to the collection. The new colour shade is called Veri Peri, Pantone 17-3938.

PANTONE 17-3938 Very Peri exudes carefree confidence and a daring curiosity that fuels our creative energy. Inquisitive and intriguing PANTONE 17-3938 Very Peri allows us to accept this transformed landscape of opportunities, allowing us to see things in a new light as we embrace our new journey in life.

Learn More About PANTONE 17-3938 Very Peri Color of the year 2022

Pantone described Veri Peri as a periwinkle shade of blue. The purple tone was inspired by the rise of the metaverse and the impact of coronavirus lockdowns. 

For the first time this year, Pantone has created a new colour that isn't already in its existing collection of colours for their colour of the year. To do so, Pantone mixed blue tones with purple-red hues. The colour complements the "constancy" of traditional blue colour and the "energy and excitement" of red colour. The result of the Veri Peri colour shade is a pastel blue colour that is similar to lavender flowers and light purple-feathered birds.

According to Leatrice Eiseman, executive director of Pantone's Color Institute, Very Peri is a colour that represents the change we are going through. After a long stretch of isolation, our concepts and standards are changing, and our physical and digital existences have grown more connected. We make our way through virtual reality and discover that digital design permits us to push the bounds of reality, allowing us to enter a dynamic virtual world where we may explore and create new colour alternatives.

PANTONE 17-3938 Very Peri depicts the marriage of modern life and how colour trends in the digital world are manifested in the real world and vice versa, as seen with gaming trends, the increasing popularity of metaverse, and a growing artistic community in the virtual realm.

Application of Veri Peri in the Design World

As the Pantone Colour of The Year for 2022, Veri Peri will likely be seen in a variety of design applications. Pantone has also developed "design tools" to assist designers to utilize and understand the colour. The colour firm has created four palettes that are accessible for designers to draw inspiration from through their Pantone Connect digital colour platform.

In clothing and style, Very Peri will be "futuristic in feeling." It may have various appearances owing to its application to various materials, finishes, and textures. Similarly, when used for eyes, nails, and “particularly” hair, Pantone describes the hue as making for a "novel statement."

For interior designs, Very Peri will be "injected with a feeling of playfulness and freshness" into houses and rooms, according to the company. This will be amplified by applying different textures and qualities.

In the packaging and multimedia design, the use of Very Peri will convey a sense of trustworthiness while also hinting at creativity. “Very Peri has a good-natured friendliness that draws the attention right away, making it an excellent choice for many forms of graphic and multimedia design as well as packaging,” according to the institution.

Pantone Collaborations with Microsoft and Tezos Blockchain 

Pantone has collaborated with Microsoft to incorporate Very Peri into its software - including custom Teams backgrounds, Windows wallpapers, and a new Edge theme.

Pantone has also teamed up with Tezos, an energy-efficient blockchain network that aims to be more efficient than existing systems, to “explore the world of colour” in the digital art sector. Polygon1993 will work with Paris-based artist Polygon1993 to create pieces influenced by Very Peri.

 

History of PANTONE Colour of The Year

The Pantone Color of the Year selection procedure necessitates thorough study and trend analysis. Each year, Pantone's colour experts at the Pantone Color Institute™ examine the world for fresh colour influences to make their selection. This can include the entertainment industry, world travel, fashion, home decorating and all areas of design.

The first PANTONE Colour of The Year was introduced in 2000, and since then Pantone has selected a new shade every year. The Pantone Colour of The Year is a colour that is meant to reflect the current cultural trends and provide designers with a new shade to consider for their designs. For the past 23 years, Pantone's Color of the Year has had an impact on product development and purchasing decisions in a variety of industries, including fashion, home decorating, industrial design, and product packaging and graphic design.

The Pantone Colour Institute chooses the Pantone Colour of The Year to "promote original thinking and expressive creativity". The goal is to help people see things in a new light and to provide designers with a new colour to consider for their designs.

 

Past Pantone Colours of the Year include: 

2021: Pantone 17-5104 Ultimate Gray & Pantone 13-0647 Illuminating

2020: PANTONE 19-4052 Classic Blue

2019: PANTONE 16-1546 Living Coral 

2018: PANTONE 18-3838 Ultra Violet 

2017: PANTONE 15-0343 Greenery 

2016: PANTONE 13-1520 Rose Quartz & PANTONE 15-3919 Serenity 

2015: PANTONE 18-1438 Marsala                                                      

2014: PANTONE 18-3224 Radiant Orchid

2013: PANTONE 17-5641 Emerald

2012: PANTONE 17-1463 Tangerine Tango

2011: PANTONE 18-2120 Honeysuckle

2010: PANTONE 15-5519 Turquoise

2009 – PANTONE 14-0848 Mimosa

2008 – PANTONE 18-3943 Blue Iris

2007 – PANTONE 19-1557 Chili Pepper

2006 – PANTONE 13-1106 Sand Dollar

2005 - PANTONE 15-5217 Blue Turquoise  

2004 - PANTONE 17-1456 Tigerlily

2003 – PANTONE 14-4811 Aqua Sky

2002 – PANTONE 19-1664 True Red 

2001 – PANTONE 17-2031 Fuchsia Rose 

2000 - PANTONE 15-4020 Cerulean

 

About PANTONE Colour Institute

Pantone's Color Institute is the leading technical authority on colour forecasting for fashion designers, lifestyle brands, beauty salons and manufacturers. The company provides professional tools to communicate colours through its 16-volume system and assists designers in developing products that match and communicate their brands. Pantone Color Institute works with international businesses to effectively leverage the power, psychology, and emotion of colour in their design strategy by providing insights through seasonal trend forecasts, colour psychology, and colour consulting.

 

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