Rigor Lux

services

artwork and production
pre press production

When the stage is New York Fashion Week, a lookbook has one job: make the clothes impossible to ignore. For this winter collection of shearling, leather and knit, we stepped back and let the garments lead. Close-cropped portraits bring out the texture and stitching, full-length looks sit framed by generous white margins, and quiet serif captions name each piece without competing for attention. We paced it to move between detail and silhouette, so every page turn works like a fitting: first the craft, then the whole look.

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