Sandwell West Midlands NHS Trust

Rebranding for Impact

Approached by Sandwell and West Midlands NHS trust on a full-scale rebrand designed to elevate the charity’s presence, deepen its connection to the local community, and drive long-term engagement. The project covered every facet of brand development — from strategic positioning and art direction to photography, content creation, digital screen media, and a fully redesigned and redeveloped website.

At the heart of this rebrand was a need to reshape how the Trust was perceived — moving away from a static identity and toward a more vibrant, people-first narrative. We focused on restructuring the brand vision around a core idea: “Making Everyone Matter.” This became the guiding principle across every touchpoint, ensuring that the brand resonated with real people across Sandwell — not just in message, but in tone, imagery, and action.

We created a brand that actively builds interest — not just visually, but emotionally — by focusing on authentic stories, inclusive imagery, and accessible, engaging content. From large-scale marketing rollouts to localised activations, the new identity empowers the Trust to connect meaningfully with a broader audience while remaining rooted in the community it serves.

Through a unified strategy and consistent creative execution, we helped the Trust realign its purpose and extend its impact — not only raising awareness but inspiring new ways to engage and support the charity across Sandwell and beyond.