13 December 2021

Pantone Color of the Year 2022: PANTONE 17-3938 Very Peri

The Pantone Color Institute has announced the colour for 2022 and it's a pretty exciting colour to add to the collection. The new colour shade is called Veri Peri, Pantone 17-3938.

PANTONE 17-3938 Very Peri exudes carefree confidence and a daring curiosity that fuels our creative energy. Inquisitive and intriguing PANTONE 17-3938 Very Peri allows us to accept this transformed landscape of opportunities, allowing us to see things in a new light as we embrace our new journey in life.

Learn More About PANTONE 17-3938 Very Peri Color of the year 2022

Pantone described Veri Peri as a periwinkle shade of blue. The purple tone was inspired by the rise of the metaverse and the impact of coronavirus lockdowns. 

For the first time this year, Pantone has created a new colour that isn't already in its existing collection of colours for their colour of the year. To do so, Pantone mixed blue tones with purple-red hues. The colour complements the "constancy" of traditional blue colour and the "energy and excitement" of red colour. The result of the Veri Peri colour shade is a pastel blue colour that is similar to lavender flowers and light purple-feathered birds.

According to Leatrice Eiseman, executive director of Pantone's Color Institute, Very Peri is a colour that represents the change we are going through. After a long stretch of isolation, our concepts and standards are changing, and our physical and digital existences have grown more connected. We make our way through virtual reality and discover that digital design permits us to push the bounds of reality, allowing us to enter a dynamic virtual world where we may explore and create new colour alternatives.

PANTONE 17-3938 Very Peri depicts the marriage of modern life and how colour trends in the digital world are manifested in the real world and vice versa, as seen with gaming trends, the increasing popularity of metaverse, and a growing artistic community in the virtual realm.

Application of Veri Peri in the Design World

As the Pantone Colour of The Year for 2022, Veri Peri will likely be seen in a variety of design applications. Pantone has also developed "design tools" to assist designers to utilize and understand the colour. The colour firm has created four palettes that are accessible for designers to draw inspiration from through their Pantone Connect digital colour platform.

In clothing and style, Very Peri will be "futuristic in feeling." It may have various appearances owing to its application to various materials, finishes, and textures. Similarly, when used for eyes, nails, and “particularly” hair, Pantone describes the hue as making for a "novel statement."

For interior designs, Very Peri will be "injected with a feeling of playfulness and freshness" into houses and rooms, according to the company. This will be amplified by applying different textures and qualities.

In the packaging and multimedia design, the use of Very Peri will convey a sense of trustworthiness while also hinting at creativity. “Very Peri has a good-natured friendliness that draws the attention right away, making it an excellent choice for many forms of graphic and multimedia design as well as packaging,” according to the institution.

Pantone Collaborations with Microsoft and Tezos Blockchain 

Pantone has collaborated with Microsoft to incorporate Very Peri into its software - including custom Teams backgrounds, Windows wallpapers, and a new Edge theme.

Pantone has also teamed up with Tezos, an energy-efficient blockchain network that aims to be more efficient than existing systems, to “explore the world of colour” in the digital art sector. Polygon1993 will work with Paris-based artist Polygon1993 to create pieces influenced by Very Peri.


History of PANTONE Colour of The Year

The Pantone Color of the Year selection procedure necessitates thorough study and trend analysis. Each year, Pantone's colour experts at the Pantone Color Institute™ examine the world for fresh colour influences to make their selection. This can include the entertainment industry, world travel, fashion, home decorating and all areas of design.

The first PANTONE Colour of The Year was introduced in 2000, and since then Pantone has selected a new shade every year. The Pantone Colour of The Year is a colour that is meant to reflect the current cultural trends and provide designers with a new shade to consider for their designs. For the past 23 years, Pantone's Color of the Year has had an impact on product development and purchasing decisions in a variety of industries, including fashion, home decorating, industrial design, and product packaging and graphic design.

The Pantone Colour Institute chooses the Pantone Colour of The Year to "promote original thinking and expressive creativity". The goal is to help people see things in a new light and to provide designers with a new colour to consider for their designs.


Past Pantone Colours of the Year include: 

2021: Pantone 17-5104 Ultimate Gray & Pantone 13-0647 Illuminating

2020: PANTONE 19-4052 Classic Blue

2019: PANTONE 16-1546 Living Coral 

2018: PANTONE 18-3838 Ultra Violet 

2017: PANTONE 15-0343 Greenery 

2016: PANTONE 13-1520 Rose Quartz & PANTONE 15-3919 Serenity 

2015: PANTONE 18-1438 Marsala                                                      

2014: PANTONE 18-3224 Radiant Orchid

2013: PANTONE 17-5641 Emerald

2012: PANTONE 17-1463 Tangerine Tango

2011: PANTONE 18-2120 Honeysuckle

2010: PANTONE 15-5519 Turquoise

2009 – PANTONE 14-0848 Mimosa

2008 – PANTONE 18-3943 Blue Iris

2007 – PANTONE 19-1557 Chili Pepper

2006 – PANTONE 13-1106 Sand Dollar

2005 - PANTONE 15-5217 Blue Turquoise  

2004 - PANTONE 17-1456 Tigerlily

2003 – PANTONE 14-4811 Aqua Sky

2002 – PANTONE 19-1664 True Red 

2001 – PANTONE 17-2031 Fuchsia Rose 

2000 - PANTONE 15-4020 Cerulean


About PANTONE Colour Institute

Pantone's Color Institute is the leading technical authority on colour forecasting for fashion designers, lifestyle brands, beauty salons and manufacturers. The company provides professional tools to communicate colours through its 16-volume system and assists designers in developing products that match and communicate their brands. Pantone Color Institute works with international businesses to effectively leverage the power, psychology, and emotion of colour in their design strategy by providing insights through seasonal trend forecasts, colour psychology, and colour consulting.



nonfacture: interdisciplinary creative brand design studio. digbeth. birmingham.
221 Zellig. Custard Factory. Birmingham. West Midlands. B9 4AA

2 November 2021

What a difference a year makes…

It's fascinating how things have changed a lot in a year. The pandemic in 2020 has brought the world to a global lockdown and changed the way we interact with people and do business. Since the lockdown started in the UK last year, people are relying more on online platforms and applications, as it is a lot safer than going outside. This has made e-commerce and customer services much more important to companies. If you want people to buy from you, they need to be able to contact you online for this business transaction to happen. Setting up a business website or business app is now considered necessary for any company.

It is also important to remember that customers are now more informed than ever before, which makes it harder for marketers to get their message across. The customer's experience and journey are even more important, so any brand marketing message requires definition thus not out on business or brand position.


The Shift in Marketing & Media Activities

As a result of the lockdown and reliance on online platforms and applications, there is a complete change in the business world, as social media is now one of the key players when it comes to advertising and marketing. The way marketing and media are consumed has changed non the least. A year ago there were less reliant on social media activities to approach a client or consumers, but now it seems so many publications and agencies have embraced non-traditional media to reach a wider target group. Instagram Reels and Tik Tok videos are amongst the non-traditional media channels that have become important for a lot of companies.

The traditional media have also changed a lot. In the UK, some of the popular tabloids have already embraced online media by creating their digital editions. These are great to see, as this is something that has been expected for a while now. The main change in the traditional media landscape is how they are using social media platforms to promote their content. Many newspapers are also having an uptick in social media engagement these days.

Social media usage amongst people is now not only limited to teenagers but also adults who use it daily as a form of entertainment and to stay updated with news, and by companies who use it as a marketing channel.  As a result, marketing budgets seem to have been reallocated from traditional media to online activities. This has led to a rise in marketing activity and budgets because it has changed people's shopping habits and online customer behaviors, but let’s not forget paper and printed media are not dead.

The main challenges for companies now are working out which channels their target audience is on so they can find them, especially if you are looking at demographics outside of your traditional marketing groups. At the moment it seems like Twitter, TikTok, and Instagram are the most viable platforms for this.

Another reason why a lot of companies have started to use social media marketing is that they're struggling with how to approach their target group. Sharing short stories on social media is one way to get your message across in an entertaining manner, which will ultimately help you gain positive exposure. But, only if the story you're sharing is good enough to be shared by others.

With all of this in mind, it is important to know where your customers are. With the increase in online shopping and customer service interactions, you can find information about almost any type of person through social media sites like Facebook and Twitter. If you want to reach a younger demographic for example, then think about using platforms like TikTok and Instagram.

The same goes for advertisers and marketers, as these social media marketing platforms can be great to connect with your target group. These days it is very important to know where your customers are and what they're doing. It's about finding the right platforms for you and also engaging with them on a personal level, as this is now required by many businesses.

The use of online platforms has changed, how brand marketing messages are being communicated to the public, as it sparks more conversation between people, companies, and design studios. The main thing you have to consider is that not everyone who interacts with your messages will be genuine or looking for a purchase, so you need to find ways around this by knowing what's happening on these platforms and how you can integrate your brand message across using video, interactive media onto social platforms.


The Future of Marketing & Medias

As the lockdown continues, people will rely more on online platforms and applications to interact with their friends, family and business partners. This will lead to an increase in marketing activity because companies need to get their message across more than ever before. It is also interesting how social media activities are becoming prevalent amongst all age groups and how traditional media companies are embracing digital marketing. This is because of how reliant we have become on online platforms and applications to get our news, communicate with each other and discover the latest trends.

To ensure the success of your marketing efforts in this

With the shift of consumer behavior, brand and brand consistency is key, with a consistent customer logic that doesn’t lead to a logical contradiction. Even more pre-planning is vital when defining market touchpoints marketing material.  With how dependent consumers are on media, online channels, it is also vital that brands have pages on the most popular platforms like Twitter and Instagram for instance. This will help you to engage with your customers and establish a dialogue.

The most important thing is that marketing campaigns themselves now focus more on storytelling. So, consider the fact that many of those platforms and touchpoints are now essential for companies because they can allow them to connect with their target group and tell their story more easily.



nonfacture: interdisciplinary creative brand design studio. digbeth. birmingham.
212 Zellig. Custard Factory. Birmingham. West Midlands. B9 4AA

creative design studio. digbeth. birmingham.


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