Working alongside the Credit Union and stakeholders to define an alternative approach to payday loans and borrowing money. Launched before the worries of Christmas borrowing, Credit U was branded and defined to offer a safer option within the payday loans industry with very low affordable interest rates while educating users of borrowing beyond their means. Primary OOH (out of home) media campaigns with digital outdoor with various viral media tools to reduce borrowing and improve saving with the Citizen Advice Bureau support.
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