Car leasing branding.
Redefine customer perception of car leasing, approachable, vibrate and simple.
Services.
Brand strategy
Brand literature
Art direction
Media buying
Content & photography
Event and Exhibition
Studio services
Packaging design
Marketing
Digital screen content
Website design & development
Industry.
Car leasing without the myths.
A complete brand structure and media roll out was created to define an alternative customer perception of UK car leasing. Offering a friendly, approachable service without the myths and car leasing jargon, portraying the right brand message. An exciting opportunity of primary brand structure, positioning with vibrate brand workshops helped to identify there customers associate to reputation, loyalty, perception across all touch points of the brand. With that .. ‘Yeti’ was created. Defining both consumer and business leasing were both important crafting leasing of car choice with a simple no small print extra affordable pricing structure with a returning and long term customer experience.
