F&B High Street Brand Repositioning.
The humble lunchtime sandwich is no longer. Making your meal more appealing.
Brand repositioning strategy
Content & photography
Staff apparel design
Digital menu screens
Loyalty marketing schemes
Reviving the Simple Eat brand and brand position to a busy UK high street. In response to growing consumer demand for more options and increasing high street competition. Simple Eat requested nonfacture design studio to craft a roll out. With the majority of Simple Eat branches in the West Midlands, but new stores across the UK including in London, Leicester High cross and Manchester Deans Gate, reviving the brand and marketing material based on new consumer perceptions of quality, satisfaction was vital.